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Take a look at my case studies to see how I tackle complex UX challenges and create real business impact through thoughtful design.

An Accessible, Mobile First Subscription Checkout Experience

An award winning redesign for The Philadelphia Inquirer that increased the checkout completion rate by 68% on mobile web and 24% across all devices.

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Two mobile screens in device frames displaying the first and second steps of a three-step digital checkout flow: account creation and billing. The screens highlight prominent third-party sign-in options (Apple and Google) and third-party payment methods (Apple Pay and PayPal).

Rethinking the Live Blog

A mobile-first redesign of real-time coverage that boosted engagement, supported newsroom workflows, and drove over 100K monthly readers.

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Two mobile screens of a redesigned live blog showing news about a bridge repair. The left screen includes a live headline, photo of the repair site, and article summary. The right screen shows expanded article text with a “Show more” button and a “one new update” indicator at the bottom.

Article Gifting Feature to Boost Engagement & Accessible Journalism

A gift linking experience for The Philadelphia Inquirer based on feedback, enabling subscribers to share free articles while ensuring sources could access stories about them.

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Mobile screen showing an Inquirer article with gift sharing icon and a tooltip that reads, “Exclusive to subscribers: You can now gift articles,” indicating a new subscriber feature.
© 2025 Zeynep Günbay